Freaks. Zippo fans and movie fans are freaks. We are both. Our Creative Director owns 14 Zippos. He has never smoked a day in his life, freak. He also owns over 500 movies, freak.
So he put the two together way back in 2000, when no one had done an intrusive banner, flash banners, sound in banner, all under 30k. 11% click-through. The average is .01% That was a 1000% increase over the industry standard.
Come get some.